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Elvy Napitupulu, B., Herlina Karjo, C., & Hermawan, F. (2023). The Effect of Selling on Social Media on the Profits of Small Businesses. KnE Social Sciences, 8(2), 161–172. https://doi.org/10.18502/kss.v8i2.12761

https://doi.org/10.18502/kss.v8i2.12761

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authors

  • Bertha Elvy Napitupulu

    Bertha Elvy Napitupulu

    Accounting Department, STIE Jayakarta, Jl. Salemba 1 no. 10 Jakarta, Indonesia
  • Clara Herlina Karjo

    Clara Herlina Karjo

    Faculty of Humanities, Bina Nusantara University, Jl. KebonJeruk no 27Jakarta 11480, Indonesia
  • Francisca Hermawan

    Francisca Hermawan

    Faculty of Economics and Business, Atma Jaya Catholic University of Indonesia, Jl. Jend. Sudirman no 51 Jakarta 12930, Indonesia

Published Date

  • Feb 17, 2023

The Effect of Selling on Social Media on the Profits of Small Businesses

KnE Social Sciences / 2nd International Conference on Science and Its Applications “Sustainable Innovation in Natural Science, Economic and Business Science, and Social Science” (ICOSIAS) / Pages 161–172

Abstract

During the COVID-19 pandemic, many small-scale businesses (SMEs) turned to social media to sell their products. This study analyzed the profit generated from some social media platforms used by SMEs to find which media generated the most profit. The participants for this study were three SMEs selling snacks. We found that the highest profit was attained from selling through Instagram, yet other platforms also generated profits. It signifies that social media can significantly increase profits.


Keywords: social media, selling, SME, profit

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