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Nusron, A., Setiawan, M., Noermijati, N., & Rofiaty, R. (2022). Strategies to Improve Entrepreneurial Behavior in Online Selling Through Advances in Entrepreneurial Characteristics, Intellectual Agility and Business Environment. KnE Social Sciences, 7(19), 250–271. https://doi.org/10.18502/kss.v7i19.12446

https://doi.org/10.18502/kss.v7i19.12446

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authors

  • Anis Nusron

    Anis Nusron

    Doctoral Program in Management Science, Management Department, Faculty of Economics and Business, University of Brawijaya, Malang, Indonesia
    https://orcid.org/0000-0002-1251-8574
  • Margono Setiawan

    Margono Setiawan

    Doctoral Program in Management Science, Management Department, Faculty of Economics and Business, University of Brawijaya, Malang, Indonesia
  • Noermijati Noermijati

    Noermijati Noermijati

    Doctoral Program in Management Science, Management Department, Faculty of Economics and Business, University of Brawijaya, Malang, Indonesia
  • Rofiaty Rofiaty

    Rofiaty Rofiaty

    Doctoral Program in Management Science, Management Department, Faculty of Economics and Business, University of Brawijaya, Malang, Indonesia

Published Date

  • Dec 21, 2022

Strategies to Improve Entrepreneurial Behavior in Online Selling Through Advances in Entrepreneurial Characteristics, Intellectual Agility and Business Environment

KnE Social Sciences / 5th International Conference on Education and Social Science Research (ICESRE) / Pages 250–271

Abstract

This study aims to examine the effect of entrepreneurial characteristics, intellectual agility and business environment on entrepreneurial behaviours in selling online. This study used a quantitative approach. The population in this study were embroidery entrepreneurs in Pasuruan, East Java, who do business online. The sample used in this study was 180 respondents, and the sampling technique was purposive sampling. The data was obtained through a questionnaire. The results showed that entrepreneurship, intellectual agility and the business environment significantly affected entrepreneurial behaviour in selling online. The business environment weakens but does not significantly influence the effects of entrepreneurial characteristics and intellectual agility on entrepreneurial behaviour. Intellectual agility can partially mediate the influence of entrepreneurial characteristics in selling online. The implication of this research is, that for embroidery business actors, it is hoped that they will be able to carry out entrepreneurial behavior through maximizing their entrepreneurial characteristics and intellectual agility


Keywords: entrepreneurial characteristics, intellectual agility, business environment, online entrepreneurial behaviour

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