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Kurniawati, E., Meiji, N., & Apriyadi, D. (2022). The Role of Social Media in Strengthening the Conservation Movement as a Sustainable Trend in Indonesian Tourism. KnE Social Sciences, 7(16), 367–380. https://doi.org/10.18502/kss.v7i16.12181

https://doi.org/10.18502/kss.v7i16.12181

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authors

  • E Kurniawati

    E Kurniawati

    Sociology Department, Faculty of Social Sciences, State University of Malang, Jl. Semarang No 5 Malang, East Java, Indonesia
  • NHP Meiji

    NHP Meiji

    Sociology Department, Faculty of Social Sciences, State University of Malang, Jl. Semarang No 5 Malang, East Java, Indonesia
  • DW Apriyadi

    DW Apriyadi

    Sociology Department, Faculty of Social Sciences, State University of Malang, Jl. Semarang No 5 Malang, East Java, Indonesia

Published Date

  • Oct 12, 2022

The Role of Social Media in Strengthening the Conservation Movement as a Sustainable Trend in Indonesian Tourism

KnE Social Sciences / 3rd International Conference on Geography and Education (ICGE) / Pages 367–380

Abstract

The digital era has inspired new trends in the world of tourism, in which environmental and sustainability issues, the travel experience, and social media are barometers for the selection of tourist destinations. This research was conducted to determine the effectiveness of (1) tourism development, (2) strengthening conservation activities, and (3) the use of mass media in conservation-based tourism activities at Bangsring Underwater Beach in Banyuwangi Regency. This research was conducted with a qualitative approach and data were obtained from discussions and in-depth interviews. Secondary data such as literature about social media and tourism were used to support this research. The results showed that the development of Bangsring Underwater Beach tourism was able to accommodate changes in tourism trends.


Keywords: conservation, social media, sustainability, tourism

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