Websites are a form of digital media that is favored because it can reach a wide audience, and the number of users of the internet is constantly increasing. In Indonesia, the number of internet users in 2019 had reached 73.7% of the total population of Indonesia, approximately 196.71 million internet users out of a total of 266.91 million Indonesian people. The website is also used as a medium for electronic transactions (e-commerce websites), to carry out various types of business transactions, in the arena of both goods and services. The purpose of this research was to develop an e-commerce website that was designed using page layouts, text elements, graphic elements, and other elements that can increase the persuasive power of the website. The web development life cycle (WDLC) development model was used, which divides the development stages into five steps, namely: (1) planning; (2) analysis; (3) design and development; (4) testing; and (5) implementation and maintenance. An e-commerce website was produced that comes equipped with persuasive elements. The average score from the assessment by material experts and media experts was 4.71 and 4.70, respectively (both from a scale of 1-5), indicating that the e-commerce website is of high quality.
Keywords: website, e-commerce website, persuasive