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Rifqi Novica, D., & Campos, S. (2022). Building Indonesian Animation Students’ Persona. KnE Social Sciences, 7(13), 253-261. https://doi.org/10.18502/kss.v7i13.11668

https://doi.org/10.18502/kss.v7i13.11668

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authors

  • Dimas Rifqi Novica

    Dimas Rifqi Novica

    Faculty of Letters, Universitas Negeri Malang, Malang, Indonesia
  • Susana Campos

    Susana Campos

    School of Architecture, University of Lisbon, Lisbon, Portugal

Published Date

  • Aug 11, 2022

Building Indonesian Animation Students' Persona

KnE Social Sciences / ICADECS International Conference on Art, Design, Education and Cultural Studies (ICADECS) 2021 / Pages 253-261

Abstract

This study is part of a research project which investigates drawing as a knowledge creation process in Indonesian animation students. Research on design education in Indonesia is still scarce, even more so within animation education. This investigation aimed to understand animation students’ attributes, behaviors and attitudes, to build an animation students’ personae (ASP). The steps in creating the ASP incorporated the concepts of student-centered learning and human-centered design. We collected data through a questionnaire completed by 138 animation students aged 17-25 years old from different higher education institutions in Indonesia. Based on the data, we created four different ASPs to which we have attributed names, demographic attributes, activities, personality types, and perspectives in order to contextualize the lives of animation students.


Keywords: animation student persona, student-centered learning, human-centered design, personality types, animation education

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