Building Indonesian Animation Students' Persona


This study is part of a research project which investigates drawing as a knowledge creation process in Indonesian animation students. Research on design education in Indonesia is still scarce, even more so within animation education. This investigation aimed to understand animation students’ attributes, behaviors and attitudes, to build an animation students’ personae (ASP). The steps in creating the ASP incorporated the concepts of student-centered learning and human-centered design. We collected data through a questionnaire completed by 138 animation students aged 17-25 years old from different higher education institutions in Indonesia. Based on the data, we created four different ASPs to which we have attributed names, demographic attributes, activities, personality types, and perspectives in order to contextualize the lives of animation students.

Keywords: animation student persona, student-centered learning, human-centered design, personality types, animation education

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