The Concept of Three and Visual Branding of Laweyan Surakatra Batik
Abstract
The ‘Concept of Three’ dominated the visual branding practices of Laweyan Surakarta batik prior to the 1970s. The concept can be interpreted from various aspects: scientifically, religiously, socially, culturally, and mathematically. This study aimed to reveal the meaning of the visual branding process of Laweyan Surakarta batik prior to the 1970s, especially regarding the Concept of Three. The data collection methods included document analysis, observations and in-depth interviews. This study employed a symbolic power approach based on Bourdieu’s theory. The findings indicated that the Concept of Three used by Laweyan Surakarta batik-makers was influenced by the thinking of etiquette-makers. Their thoughts were based on their belief in the computations of meaning. Laweyan Surakarta batik-makers upheld the concept of Javanese aesthetics as the main consideration in creating etiquette in addition to taking into account the marketing concept. The cultural values of the community, which have been embedded in the individuals since childhood, have caused the Concept of Three to become rooted in the mentality of the batik community.
Keywords: Concept of Three, batik etiquette, Laweyan
References
1] Koentjaraningrat. Kebudayaan, mentalitet dan pembangunan. Jakarta: PT Gramedia; 1984.
[2] Koentjaraningrat. Sejarah teori antropologi. Jakarta: Penerbit Universitas Indonesia; 1990.
[3] Bourdieu P. Language and symbolic power. Cambridge: Polity Press; 1992.
[4] Budiman AM, Felicianus J, Segar JI. Bagaimana membangun bisnis ide miliaran rupiah tanpa modal. Yogyakarta: Galangpress; 2008.
[5] Santosa RB, Omah. Membaca makna rumah jawa. Yogyakarta: Bentang Budaya; 2000.
[6] Piliang YA. Transpolitika: Dinamika politik di dalam era virtualitas. Yogyakarta: Jalasutra; 2006.
[7] Ogden CK, Constable J, Richards IA. The meaning of meaning: A study of the influence of language upon thought and the science of symbolism. London: Routledge; 2001.
[8] Sumardjo J. Estetika paradoks. Bandung: Sunan Ambu Press STSI; 2006.
[9] Haryanto S. Dunia simbol Orang Jawa. Yogyakarta: Kepel Press; 2013.
[10] Surahmat. Semiotika tiga: Menafsir makna angka tiga dalam aktivitas berbahasa. 2015.
[11] Idris A. Rahasia angka tiga yang jadi sunnah. Rahasia angka tiga yang jadi sunnah. Islami.co; 2019 Nov 11. Available from: https://islami.co/rahasia-angka-tiga-yang-jadi-sunnah
[12] Hamid AR. Video laporan khusus: Keajaiban angka 3 dalam al-Quran. Gilangnews; 2016 Nov 28. Available from: https://gilangnews.com/news/detail/1487/video-laporan-khusus-keajaiban-angka-3-dalam-alquran
[13] Septiani SF. Keistimewaan angka 3. 2015 Jul 04. Available from: https://www.slideshare.net/syifafauziahseptiani/keistimewaan-angka-3
[14] 2-insight. Ada apa dengan angka 3 (TIGA)? Jakarta: PT. Sejahtera Mitra Solusi; 2018 Nov 05. Available from: https://sejahteramitrasolusi.com/ada-apa-dengan-angka-3-tiga-detail-406514
[15] Intisari. Ini cara hitungan jawa soal ’berat’ atau ’ringan’ nama. Tribunnews; 2015 Jan 30. Available from: https://www.tribunnews.com/lifestyle/2015/01/30/ini-cara-hitungan-jawa-soal-berat-atau-ringan-nama-anda
[16] Rahma A. Angka pembawa rezeki dan kesialan menurut tradisi China. Liputan6.com; 2019 Feb 6. Available from: https://www.liputan6.com/bisnis/read/3886928/angka-pembawa-rezeki-dan-kesialan-menurut-tradisi-china
[17] Kotawa. Makna angka menurut feng shui. Ngobas; 2016 Sep 2. Available from: https://ngobas.com/forums/topic/23612-makna-angka-menurut-feng-shui
[18] Tan H. 8 hal seputar angka hoki dan angka sial. Tionghoa.INFO - Tradisi dan Budaya Tionghoa; 2020 Mar 11. Available from: https://www.tionghoa.info/8-hal-seputar-angka-hoki-dan-angka-sial
[19] Indonesia Fengshui. Klikfengshui. Kompas feng shui aliran san yuan. Indonesia Feng Shui Online Center. Available from: http://www.klikfengshui.com/article/kompas-feng-shui-aliran-san-yuan
[20] Fimela. Arti angka di feng shui menurut kepercayaan cina. Fimela.com; 2019 Sep 11. Available from: https://www.fimela.com/fimela/read/3845845/arti-angka-di-feng-shui-menurut-kepercayaan-cina-part-3
[21] Primbon. Primbon Jawa⁺⁺, Ramalan Jodoh/Rejeki/Karir. Primbon.com; 2022 [cited 2022 Apr 1]. Available from: https://primbon.com/ramalan_jodoh.htm