This study focused on the value of da’wah in the Javanese rewang culture of South Konawe. The paper describes the procession of implementing the rewang culture and the values of the da’wah contained in it. The research findings indicated that the Javanese rewang culture in this area is practiced by all groups. Rewang culture is carried out when there is a birth, circumcision, marriage and death. The form of citizen participation in rewang culture is in the form of donations, energy assistance and thoughts. In the rewang procession, the participants already understand their respective jobs. They start the work by setting up tents and a kitchen, then cooking food to serve to invited guests. The rewang procession ends with apologizing to each other and returning the equipment that has been used throughout the implementation and sending food to all parties involved in the cultural celebration. The value of da’wah in the Javanese rewang culture in South Konawe is the teaching of helping, friendship and maintaining ukhuwah. This culture can foster togetherness and solidarity as well as harmony in the community, both in social and religious aspects.
Keywords: rewang, culture, dakwah, Islam