Online Marketing Trends With a Local Wisdom Perspective in Indonesia
Abstract
In the last five years, online marketing has become increasingly popular among the general public. This is due to advancements in communication technology, such as internet networks, as well as the availability of smart phones, which provide consumers with a variety of benefits. Furthermore, the COVID-19 pandemic made the online marketing business more fertile and diverse. Online marketing has been used by everyone from housewives to teenagers to small, medium, and large businesses. Local wisdom has supported the conditions that have developed in the field of online marketing, because the community has introduced potential abilities and interests, and has indirectly presented the characteristics of the existing regional elements where they run their business. This has been the case for those based on small household industries, large home industries, and home industries with pre-existing business names such as CV and PT. The Islamic economic perspective on the online marketing phenomenon, and which indicators should be used, need to be examined more carefully and comprehensively.
Keywords: online marketing, local wisdom, Islamic economic perspective
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