In the presented article designing of a product is offered to consider as set of typical processes. Examples of processes occurring in the organization for possible optimization of resource costs and ensuring rhythmicity are given. The information environment of the product developer as the main participant of typical processes is described, and the approach on effective change of the developed in the organization of processes is offered. The key importance is given to the processes of forming the task for the development of the product and the subsequent analysis of the dynamics of change in the target indicators at each iteration of improving the standard processes.
Keywords: product, process, design, stakeholder, developer, knowledge, stag, rhythmicity.