This study aims to design, manufacture, and implement virtual reality as an alternative for immersive campus socialization for SMA/SMK students in South Sulawesi. The target of this study was to assess the level of acceptance and readiness of students in SMA/SMK to use virtual reality as an alternative medium for campus outreach. This study used descriptive quantitative techniques with data sources based on direct observation and data from the online questionnaires. The main stages of the research method start from topic identification, literature study, research design, data preparation, application development, implementation of applications that have been made, data collection, analysis and interpretation of data, preparation of results reports, and dissemination. The results of this study obtained data that, of the total respondents who were examined, 71.4% of the total respondents said they had never heard of the Makassar PSDKU polymedia campus; 75% of the total respondents stated that they felt as if they were walking around the Polimedia campus; meanwhile, 78.6% of the total respondents stated that they were interested in the campus using socialization media as an alternative to using a campus virtual tour. Based on the results of the study, it was concluded that virtual reality can be recommended as an alternative media for campus outreach at Polimedia PSDKU Makassar which is immersive for SMA/SMK students.
Keywords: virtual reality, immersive, media socialization