Understanding The Implications Of A Trending Popular Culture: The Online Food Review
Abstract
Online food reviews as a part of popular culture instigated by the propagation of the Internet are increasingly used by food industries to help consumers in creating decision making: “to buy or not to buy”. Some food industries are moving out from classical ways of word-of-mouth and printed or digital advertisements into online food reviews similar to content reviews of restaurants, hotels, films, music, and also Applications. The study uses qualitative exploratory methods and Focus Group Discussion to examine consumers’ behaviors in making a decision before eating what and where. The findings suggest that consumers are also influenced by the quality of information, ratings, and services. Findings indicate that consumer involvement in online food reviews provide challenges that able small and big food industries overcome the barrier arising from the lack of doing business in popular culture.
Keywords: online food review, restaurant industry, popular culture, decision making, consumer
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