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Lailla , N., & Hananto , J. (2019). The Effect of Packaging and Price on the Chatime Drink Purchase Decision (Case Study in Tangerang Selatan) . KnE Social Sciences, 3(26), 1033–1050. https://doi.org/10.18502/kss.v3i26.5429

https://doi.org/10.18502/kss.v3i26.5429

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authors

  • Nor Lailla

    Nor Lailla

    Faculty of Economics and Business, Universitas Muhammadiyah Jakarta
  • Joko Hananto

    Joko Hananto

    Faculty of Economics and Business, Universitas Muhammadiyah Jakarta

Published Date

  • Oct 17, 2019

The Effect of Packaging and Price on the Chatime Drink Purchase Decision (Case Study in Tangerang Selatan)

KnE Social Sciences / International Conference on Economics, Management, and Accounting (ICEMA) / Pages 1033–1050

Abstract

This research was conducted to examine the effect of packaging and prices that influence the purchase decision of chatime drinks in South Tangerang. This study used a survey method by distributing questionnaires. The study population consisted of consumers from students in South Tangerang, while the number of samples was 96 respondents. Sample selection is done by using random sampling techniques Data analysis techniques used in this study using SPSS 2.3 tools. the results of the study prove that packaging and prices influence the decision to purchase chatime drinks.

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