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Asni Gani, N., Maulianza, M., & Rifat Adi Mulya, M. (2019). Social Media and Radio Broadcasting Integration to Expand the Market of I-Radio Jakarta . KnE Social Sciences, 3(26), 700–710. https://doi.org/10.18502/kss.v3i26.5409

https://doi.org/10.18502/kss.v3i26.5409

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authors

  • Nur Asni Gani

    Nur Asni Gani

    Lecturer in Economics and Business at the University of Muhammadiyah Jakarta
  • Medo Maulianza

    Medo Maulianza

    Lecturer of Communication Studies at the Bina Nusantara University Jakarta
  • Mohamad Rifat Adi Mulya

    Mohamad Rifat Adi Mulya

    Student at the Faculty of Communication Studies of the Bina Nusantara University Jakarta

Published Date

  • Oct 17, 2019

Social Media and Radio Broadcasting Integration to Expand the Market of I-Radio Jakarta

KnE Social Sciences / International Conference on Economics, Management, and Accounting (ICEMA) / Pages 700–710

Abstract

ThisResearchObjectiveistofindouttheuseofsocialmediainbroadcastingprograms on I-Radio Jakarta to expand the market or audience reach. RESEARCH METHODS by using qualitative approaches and conducting observations and looking for internal data and conducting interviews with relevant speakers. This study uses Philip Kotler’s marketing concept approach (segmenting, targeting and positioning) to explain the use of social media platforms, enable to broaden the reach of listeners, and reinforce the position of I-Radio as a radio that only plays Indonesian songs.

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