The Effect of Perceived Risk on Repurchase Intention of Online Shopping Mediated By Customer Satisfaction in Indonesia
Abstract
This study aims to identify and analyze the effects of risk perception in online shopping on the intention of repurchase and test the mediation effect of the satisfaction variable, which mediates the relationship between risk perceptions and repurchase intentions. The dimensions of financial risk, performance, time and psychology are dimensions of the variables identified as perceived risk. In previous studies financial, performance, time and psychological risks can strengthen risk in online shopping. The more customers perceive that a website has a high risk it will be more customers are not interested in repurchasing or re-use the website vendor. Structural equation modeling is used to verify and validate the research model, which is done using partial least square. This research will be conducted in Indonesia by survey method.
Keywords: Perceived of risk, satisfaction, repurchase intention, online shopping, partial least square
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