Financial This study aims to determine the influence of the use of accounting information and the use of information technology on the success of business performance in superior p roducts of micro, small and medium enterprises (MSMEs) in Banyumas Regency. The population in this study are MSMEs business leaders who are included in the list of superior products in Banyumas Regency. The sample using purposive sampling method. The number of respondents in this study were 38 MSMEs business leaders. Hypothesis testing uses multiple linear regression method. Based on the results of the analysis using the SPSS version 25 application shows the results that the use of accounting information (X1) has a positive effect on the success of business performance and the use of information technology (X2) has a positive effect on the success of business performance. In addition, the results of the study also show that the level of use of accounting information and the use of information technology in MSMEs business leaders for superior products in Banyumas Regency has not been maximized. The limitations of this study include 1) the factors analyzed are limited only on the internal company factors which include the use of accounting information and the use of information technology, 2) this study more focuses on the answers of questionnaires from respondents, further research can focus more on in-depth interviews with respondents.
Keywords: Use of Accounting Information, Use of Information Technology, Success of Business Performance, MSMEs