KnE Social Sciences | The Economies of the Balkan and the Eastern European Countries in the changing World (EBEEC 2018) | pages: 166–185

DOI: 10.18502/kss.v3i10.3537

Knowledge Management & Loyalty Programs: A Customer Perception Analysis, the Greek Retail Market

K Malamidou
krotsi@afs.edu.gr
,

T S Spyropoulos
,

K Rotsios
,

Abstract

.

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ISSN: 2518-668X