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., K. (2018). Effect of Price, Products, Market Atmosphere and Trust on Rebuying Interests Through Customer Satisfaction at Traditional Markets in Surabaya. KnE Social Sciences, 3(10). https://doi.org/10.18502/kss.v3i10.3474

https://doi.org/10.18502/kss.v3i10.3474

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  • Khuzaini .
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Published Date

  • Nov 12, 2018

Effect of Price, Products, Market Atmosphere and Trust on Rebuying Interests Through Customer Satisfaction at Traditional Markets in Surabaya

KnE Social Sciences / The 2018 International Conference of Organizational Innovation (ICOI-2018) /

Abstract

This research aimed to test and analyze the influence of price, product, market atmosphere, and trust on rebuying interest through satisfaction in Indonesian traditional market. This research was located in Surabaya, Indonesia. Data collection was located in Surabaya and conducted by distributing questionaires to buyers in a traditional market as the infinite population; and the samples were 100 respondents. In addition, this research applied path analysis technique for data analysis. The results indicated that price, product, market atmosphere, and customer confidence had significant and positive effect on customer satisfaction and rebuying interest. Satisfaction mediated the effect of price, product, market atmosphere, and the trust on rebuying interest.


 


 


Keywords: price, market atmosphere, trust, rebuying interest, customer satisfaction

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