This paper elaborates the non observance of maxim occurred in the emerging popular chick literature written by the leading author of the genre; Ika Natassa. As one of the most-read genres amongst Indonesians literature lovers, the chick lit or in its Indonesian’s derivation is called metropop, has given an exceptional punch line of readership and entrenched a solid interest for beginner readers to start reading literature. Chick Literature or metropop literature depicts the day to day anecdote of urban people mostly women which compelled the feeling of closeness to its readers. The conversations written in this genre brandish the snarky and witty colloquial which in linguistic point of view or particularly in Pragmatic, deserves an assay. The objectives of this paper are to figure out the most dominant types of non observance of maxims committed by the selected characters in the novel and to look over various situations and in what circumstances the selected characters committed the non observance of maxims. This result demonstrates that the most dominant non observance of maxims was flouting the maxim of Quantity, followed by the flouting of maxim of manner, maxim of quality and the least flouting maxim is maxim of relation. This study utilizes qualitative method where the data collection has been analyzed based on the conversational implicature theory.
Keywords: Pragmatics, Implicature Theory, Cooperative Principle Conversational Maxims, Chick Literature