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Ubaidillah, S., & Wulandari, D. (2018). Music Studio in Malang. KnE Social Sciences, 3(3), 426–432. https://doi.org/10.18502/kss.v3i3.1900

https://doi.org/10.18502/kss.v3i3.1900

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authors

  • S Ubaidillah
    No author data available.
  • D Wulandari
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Published Date

  • Apr 23, 2018

Music Studio in Malang

KnE Social Sciences / The First International Research Conference on Economics and Business (IRCEB) / Pages 426–432

Abstract

The study aims to know how social capital (trust, reciprocity, network) and implication on music studio that has influence in normal price, duration, and the choice of specification of the lease and recording on music studio in Malang. This study uses qualitative method by using indepth interview, observation, and documentation techniques. Based on the study, it is described that social capital component such as trust, reciprocity, and network have effect on less price, less duration, and the choice of specification of the lease. Music studios in Malang that apply the social capital in the transaction with customer will get more information about market and promotion from customer without cost.


 


Keywords: Social Capital, Trust, Reciprocity, Network, Music Studio

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