Salma Irelli , Refi, and Rendra Chaerudin. “Brand-Generated Content (BGC) and Consumer-Generated Advertising (CGA) on Instagram: The Influence of Perceptions on Purchase Intention”. KnE Social Sciences 4, no. 6 (March 23, 2020): 882–902. Accessed April 23, 2024. https://knepublishing.com/index.php/KnE-Social/article/view/6649.