Chornous, Galyna, and Yana Fareniuk. “Marketing Mix Modeling of Traffic to the Store Under the Covid-19 Crisis”. KnE Social Sciences 8, no. 1 (February 1, 2023): 412–434. Accessed May 16, 2024. https://knepublishing.com/index.php/KnE-Social/article/view/12660.