Al Faruq Abdullah, M. ., W. . Desty Febrian, D. . Hikmah Perkasa, N. . Endah Retno Wuryandari, Y. . H. Pangaribuan, and F. . “The Effect of Brand Awareness, Price Perception and Electronic Word of Mouth (E-WOM) Toward Purchase Intention on Instagram”. KnE Social Sciences, vol. 8, no. 12, July 2023, pp. 689–698, doi:10.18502/kss.v8i12.13716.