M. . Al Faruq Abdullah, W. . Desty Febrian, D. . Hikmah Perkasa, N. . Endah Retno Wuryandari, Y. . H. Pangaribuan, and F. ., “The Effect of Brand Awareness, Price Perception and Electronic Word of Mouth (E-WOM) Toward Purchase Intention on Instagram”, KSS, vol. 8, no. 12, pp. 689–698, Jul. 2023.