V. M. . Sang, N. . Mai Tran, H. M. . Duyen, L. T. . Vi, N. . Gia Bao Vi, and P. T. . Phuong Thao, “The Impact of Social Media Marketing on Brand Awareness and Purchase Intention: Case Study of Vietnam’s domestic fashion brands”, KSS, vol. 8, no. 20, pp. 555–572, Dec. 2023.