Riza, M. F., Farhanah, N. and Haryanto, B. (2024) “Shopee E-Commerce Purchase Decisions Viewed from Hedonist Motivation, Utilitarian, Sales Promotion, and Consumer Interest: A Conceptual Model”, KnE Social Sciences, 9(21), pp. 93–107. doi: 10.18502/kss.v9i21.16667.