CHORNOUS, G. .; FARENIUK, Y. . Marketing Mix Modeling of Traffic to the Store Under the Covid-19 Crisis. KnE Social Sciences, [S. l.], v. 8, n. 1, p. 412–434, 2023. DOI: 10.18502/kss.v8i1.12660. Disponível em: https://knepublishing.com/index.php/KnE-Social/article/view/12660. Acesso em: 11 may. 2025.