EVANITA, S; TRINANDA, O. Prokem Brand: Antecedents of Customers’ Buying Decision on Ayam Neraka. KnE Social Sciences, [S. l.], v. 3, n. 11, p. 60–69, 2019. DOI: 10.18502/kss.v3i11.3998. Disponível em: https://knepublishing.com/index.php/KnE-Social/article/view/3998. Acesso em: 11 oct. 2025.