ARORAN, Farryl Febian; ZAKIYAH, Nadiya Fikriyatuz; RAHMAWATI, Sisca Dian. The Appeal of Viral Marketing and Its Influence on Impulsive Buying with Fear of Missing Out (FOMO) as a Mediator: A Study on Gen Z Purchasing Concert Tickets in Surakarta. KnE Social Sciences, [S. l.], v. 10, n. 17, p. 79–89, 2025. DOI: 10.18502/kss.v10i17.19317. Disponível em: https://knepublishing.com/index.php/KnE-Social/article/view/19317. Acesso em: 30 aug. 2025.