Riza, M. F., Farhanah, N., & Haryanto, B. (2024). Shopee E-Commerce Purchase Decisions Viewed from Hedonist Motivation, Utilitarian, Sales Promotion, and Consumer Interest: A Conceptual Model. KnE Social Sciences, 9(21), 93–107. https://doi.org/10.18502/kss.v9i21.16667