Inrawan, A., Pandapotan Silitonga, H., Tridianty Sianipar, R., Lie, D., & Sudirman, A. (2022). SWOT Analysis as a Basis for Tracking Business Opportunities in the City of Pematangsiantar. KnE Social Sciences, 7(10), 441-455. https://doi.org/10.18502/kss.v7i10.11383