Sang, V. M. ., Mai Tran, N. ., Duyen, H. M. ., Vi, L. T. ., Gia Bao Vi, N. ., & Phuong Thao, P. T. . (2023). The Impact of Social Media Marketing on Brand Awareness and Purchase Intention: Case Study of Vietnam’s domestic fashion brands. KnE Social Sciences, 8(20), 555–572. https://doi.org/10.18502/kss.v8i20.14625