Avila Chrisdira, V., Rahmani Qastharin, A. and Mayangsari, L. 2020. An Analysis of Factors Influencing Customers’ Willingness to Participate in Value Co-Creation of Indonesian Denim Brand Community (Case Study: Darahku Biru). KnE Social Sciences. 4, 6 (Mar. 2020), 409–422. DOI:https://doi.org/10.18502/kss.v4i6.6616.