., N., J Ma’Ruf, J., Tabrani, M. and Shabri Abd. Madjid, M. 2019. The Effect of Non-Monetary Framing Sales Promotion on Customer’s Purchase Intention with Believability of the Deal Offer As Mediation Variables. KnE Social Sciences. 3, 14 (Mar. 2019), 453–463. DOI:https://doi.org/10.18502/kss.v3i14.4330.