Sang, V.M. , Mai Tran, N. , Duyen, H.M. , Vi, L.T. , Gia Bao Vi, N. and Phuong Thao, P.T. 2023. The Impact of Social Media Marketing on Brand Awareness and Purchase Intention: Case Study of Vietnam’s domestic fashion brands. KnE Social Sciences. 8, 20 (Dec. 2023), 555–572. DOI:https://doi.org/10.18502/kss.v8i20.14625.