TY - JOUR AU - Priyo UTOMO AU - Timotius F. C. W. SUTRISNO PY - 2021/03/22 Y2 - 2024/03/29 TI - What Influences the Online Purchasing of Electrical Equipment Products? JF - KnE Social Sciences JA - KSS VL - 5 IS - 5 SE - Articles DO - 10.18502/kss.v5i5.8805 UR - https://knepublishing.com/index.php/KnE-Social/article/view/8805 AB - The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions.Keywords: E-trust, risk perception, company reputation, purchase decision ER -