TY - JOUR AU - Kundori . AU - Sukrisno . PY - 2023/05/26 Y2 - 2024/03/29 TI - Valued-Based Selling Capability and Marketing Support Advantage: Suggestions and an Assessment Of Past Research To Improve the Sales of a Shipping Company JF - KnE Social Sciences JA - KSS VL - 8 IS - 9 SE - Articles DO - 10.18502/kss.v8i9.13407 UR - https://knepublishing.com/index.php/KnE-Social/article/view/13407 AB - To boost sales performance through marketing and a focus on entrepreneurship, this study developed and suggested a new fundamental model by adopting a variable valued-based selling capability. The model was tested on 110 respondents who were chosen through purposive sampling from a shipping business in Surabaya. Four hypotheses were suggested using quantitative research methods with Amos 22 as a data analysis tool. The results showed that the concept successfully drove sales performance, so the valued-based selling capability became an indicator of the key to success, demonstrating different marketing strategies for improving sales performance.Keywords: Marketing Support Advantage, Entrepreneurial Orientation, Valued Based Selling Capability, Sales Performance ER -