TY - JOUR AU - Riefki Fajar G.W. AU - Imam Sahroni PY - 2022/06/22 Y2 - 2024/03/29 TI - Negotiation Strategy to Persuade Students in an International Class JF - KnE Social Sciences JA - KSS VL - 7 IS - 11 SE - Articles DO - 10.18502/kss.v7i11.11329 UR - https://knepublishing.com/index.php/KnE-Social/article/view/11329 AB - The word “persuasion” carries both good and bad connotations. Teaching as a form of persuasion needs strategies to persuade and negotiate with students. The negotiations are aimed at making students actively involved in the teaching and learning process. This article analyzes several persuasion strategies used in the classrooms to negotiate with students. For this purpose, the author observed the ESP (English for Specific Purposes) class for university students at International Program Universitas Islam Indonesia (UII). It was observed that during interpersonal communication between a teacher and students, the language used contained interpersonal function as the communication that aims to educate students has a lasting effect and also affects how well the students comprehend information or acquire the message. The persuasion that the teacher applies should consider several negotiation strategies. The study showed how certain acts of speech can influence students’ minds and drive their actions.Keywords: negotiation, persuasion, classroom interaction ER -