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Uljanatunnisa, ., Sevilla, V., & Cahyani, I. P. (2022). CSR Communication of PT. Astra International, Tbk Through Digital Storytelling. KnE Social Sciences, 7(12), 120–125. https://doi.org/10.18502/kss.v7i12.11511

https://doi.org/10.18502/kss.v7i12.11511

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authors

  • . Uljanatunnisa

    . Uljanatunnisa

    Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia
  • Vinta Sevilla

    Vinta Sevilla

    Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia
  • Intan Putri Cahyani

    Intan Putri Cahyani

    Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia

Published Date

  • Aug 1, 2022

CSR Communication of PT. Astra International, Tbk Through Digital Storytelling

KnE Social Sciences / 2nd Virtual Conference on Social Science In Law, Political Issue and Economic Development / Pages 120–125

Abstract

This study explores the storytelling method used in the corporate social responsibility reporting process by PT. Astra International, Tbk. Based on the research results, it can be identified that a number of storytelling formats, including photos and images, video clips, messages, and cameo case studies, used by companies offer some reflection on their approach to storytelling. While stories used by select retailers often have a strong human impact and can evoke emotion, the authors argue that stories can impact human emotion.


Keywords: CSR, storytelling

References
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