CSR Communication of PT. Astra International, Tbk Through Digital Storytelling


This study explores the storytelling method used in the corporate social responsibility reporting process by PT. Astra International, Tbk. Based on the research results, it can be identified that a number of storytelling formats, including photos and images, video clips, messages, and cameo case studies, used by companies offer some reflection on their approach to storytelling. While stories used by select retailers often have a strong human impact and can evoke emotion, the authors argue that stories can impact human emotion.

Keywords: CSR, storytelling

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