@article{._Katmawanti_Firdausi_Aflah Samah_2021, title={The Effectiveness of Emo-Demo in Increasing the Knowledge and Attitudes in Mother Who Do Not Provide Exclusive Breastfeeding in the Working Area of Cisadae Public Health Center in Malang}, volume={6}, url={https://knepublishing.com/index.php/KnE-Life/article/view/8871}, DOI={10.18502/kls.v0i0.8871}, abstractNote={<p>The worldwide rate of exclusive breastfeeding is &lt;40%. In Indonesia, only 42% of babies were exclusively breastfed for first six months by 96% of women (2013). Breast milk plays a vital role for both mother and baby. In 2018, the exclusive breastfeeding rate in East Java was 40%, which is far from the target set at 80%. The rate of exclusive breastfeeding is relatively higher in rural than in urban areas with a ratio of 57.22:54.77%. Meanwhile, in Malang, particularly in the Cisadea Public Health Center area, in 2019, the rate of exclusive breastfeeding was 64.8%. The knowledge and attitude of women are closely related to their behaviour towards exclusive breastfeeding. One way to increase the practice of exclusive breastfeeding is Emotional-Demonstration (Emo-Demo) education. The purpose of this study was to determine the effectiveness of Emo-Demo exclusive breastfeeding to increase the knowledge and attitudes of mothers who do not exclusively breastfeed in the working area of the Cisadea Public Health Center. The study used a pre-experimental research with one-group pre–post-test design. Data from the Wilcoxon signed rank test on maternal knowledge obtained an Asymp Sig (2-tailed) value of 0.011 and maternal attitude of 0.000. So, it can be concluded that the Emo-Demo method is effective in increasing the knowledge and attitude of mothers towards exclusive breastfeeding.</p> <p><strong>Keywords</strong>: demo, exclusive breastfeeding, knowledge, attitude</p&gt;}, number={2}, journal={KnE Life Sciences}, author={., Supriyadi and Katmawanti, Septa and Firdausi, Rosyada and Aflah Samah, Dea}, year={2021}, month={Mar.}, pages={93–101} }