MONSERRAT MASABANDA, A.; PARADA GUTIÉRREZ, O.; DELGADO RODRÍGUEZ, C.; VASCO VASCO, J. Formulación de estrategias de marketing mix a partir del estudio del comportamiento del consumidor de leche en la ciudad de Riobamba/Formulation of marketing mix strategies based on the study of milk consumer behavior in the city of Riobamba. KnE Engineering, [S. l.], v. 5, n. 2, p. 526–545, 2020. DOI: 10.18502/keg.v5i2.6274. Disponível em: https://knepublishing.com/index.php/KnE-Engineering/article/view/6274. Acesso em: 15 jul. 2025.